Physical contact plus ethical marketing equals increased consumer preference

[unable to retrieve full-text content]Can world-saving claims like "not tested on animals" and "phosphate free," help sell bottles of shampoo and bars of soap? A new study proves such statements can make consumers more likely to buy, especially when one's sense of touch is appealed to alongside one's sense of social justice.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/strange_science/~3/D6Guza_pVTM/130917132321.htm

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